a Newsletter from Tuck Self, the Rebel Belle
November 25, 2007: Issue #15
a Southern Voice for Bold Self-Expression

Belle with Balls: Michele Pariza Wacek

Belles with Balls PodcastKa-Ching! Ka-Ching! Ka-Ching!

That’s Michele Pariza Wacek, our November Belle with Balls, otherwise known as “Michele PW,” your $Ka-Ching!$ Marketing Strategist. One of the hottest direct response copywriters and marketing consultants around, Michele PW has products and services to share that “Rev Up Your Results!”

Whether you want your website to make money, your sales letter to sell products or clients to purchase your services, Michele PW has marketing, copywriting and traffic strategies that sky-ROCK-et your business.

This Belle with Balls is passionate about sharing her knowledge. She travels throughout the country speaking about marketing, creativity and copywriting, and her articles are spreading rapidly over both the Internet and print publications.

Michele PWWith a reputation for crafting copy and creating marketing campaigns that get results, Michele works with well-known names including Melanie Benson Strick (Success Connections), international sales trainer Eric Lofholm, Kelly O'Neil (UpLevel Strategies), Beth Schneider (Process Prodigy) and her mentor Lorrie Morgan-Ferrero (Red Hot Copy).

Her most recent contribution to “Rev Up Your Results!” is her 34-page manual and special report, Why Isn't My Web Site Making Me Any Money? 10 Easy Steps to Make Your Web Site Go Ka-Ching! In addition, Michele has also completed two novels.

Folks, this oh-so-talented Belle with Balls lives in the mountains of Prescott, Arizona with her husband and three border collies Maddie, Roxie and the infamous Nick, the celebrity dog in the picture. (A Rebel Belle Yell! for Nick too, who has his own business and blog.)

I met this delightful and energetic woman via MySpace and immediately wanted to meet her. I wanted to pick her brain and grab a few secrets about her marketing, copywriting and traffic strategies. What I discovered was a woman with persistence and a passion for writing who because she wanted to write books so much, taught herself to read at age three. Now that’s an amazing feat!

Michele actually started writing professionally in 1992 working at agencies and on staff as a marketing/communication/writing specialist. She founded Creative Concepts and Copywriting LLC in 1998 and has never looked back.

Michele says going into business for herself was the best thing she ever did. She discovered a passion for combining her creativity with her writing ability to help solve marketing problems for her clients.

Michele’s clients were coming to her confused, with misinformation and unrealistic expectations about how to make money online and from the web. They didn’t have a basic foundation of the marketing principles that Internet marketing is based on. And without that knowledge, Michele says it's difficult to create a profit-pulling, money-generating Web site.

Michele has created a report that walks you through step by step why your Web site isn't making you any money and what you can do about it... right now!

Here are just two of the strategies to focus on:

• Get traffic to your site, and
• Convert the traffic that comes to your site.

With more than 15 million websites today, you can’t just put one up and expect people to come. Be deliberate and strategic to get people to your site.

Start with traffic. Take technology already on the web, like blogs, podcasts and social networking and build relationships, create community, warm traffic, a buying environment. Build relationships because people buy from those they know, like and trust. Then go into selling. Match what you have to sell, with what others want to buy. By creating a relationship you provide a safe, trusted source where they can get their needs fulfilled.

For conversion, work on your headlines. People make a determination to read your copy based on headlines. Put your mind into the mind of your prospect. People are searching because they have a problem. They’re looking for a solution. If your headline connects to that, then they’ll know they’re in the right place to discover the solution.

A Rebel Belle Yell! and Ka-Ching! Michele! Thanks for making what could be grueling, boring and confusing, a simple and practical process.


For information on Michele PW and her special report, access Why Isn't My Web Site Making Me Any Money? 10 Easy Steps to Make Your Web Site Go Ka-Ching!

Join us and listen in as the delightful and energetic Michele PW shares a few of her web and traffic secrets, and her latest special report product over at “Tuck Talk.”

Know a ballsy belle? Nominate her to be featured in this column! Click here to get started.

CLICK HERE to forward this email to a friend.